BA in Hospitality Digital Marketing
Course Overview
The BA in Hospitality Digital Marketing is a three-year UK Level 6 honours degree with part-time and accelerated routes, sitting inside LSCAHM's Tourism, Events & Food Business department. It is aligned with Chartered Institute of Marketing (CIM) hospitality streams and Institute of Hospitality standards, and equips marketers to run integrated brand, search, social and CRM campaigns for hotels, restaurants, event operators and tourism destinations.
By graduation, students are shaping digital campaigns end-to-end, reading channel and revenue data, coordinating agency and in-house partners, and completing a supervised placement plus final-year capstone written for a live hospitality client.
Key Features
- Level 6 curriculum aligned with CIM hospitality streams and Institute of Hospitality benchmarks.
- Year-two placement in a hotel, restaurant, tourism or agency marketing team.
- Applied modules on SEO, paid search, paid social, CRM and lifecycle marketing.
- Case studies from London hotel groups, restaurant brands and DMOs.
- Guest lectures from hospitality marketers and agency partners.
- Final-year dissertation or campaign capstone supervised by industry-active tutors.
What You Will Learn
- Design integrated campaigns across search, social, display and CRM.
- Build brand strategy for a hotel, restaurant or destination.
- Configure analytics, attribution and dashboarding.
- Manage content programmes across social, editorial and video.
- Design lifecycle and loyalty CRM journeys.
- Coordinate PR and influencer partnerships.
- Read hospitality revenue and distribution data alongside marketing KPIs.
- Deliver a live campaign capstone to a hospitality brief.
Who This Course Is For
- School leavers targeting a hospitality-focused marketing degree.
- Working marketers professionalising their hospitality specialism.
- Hotel and restaurant staff moving into marketing responsibility.
- International applicants pursuing a UK Bachelor's in hospitality marketing.
Career Pathways
- Hospitality Marketing Manager
- Digital Campaign Executive
- Brand Manager (Hospitality)
- CRM Manager
- Destination Marketing Manager
- Hospitality Brand Manager
- Social Media Manager (Hospitality)
The LSCAHM careers service partners with hospitality marketing agencies, hotel groups, restaurant brands and destination marketing organisations to open placement year and graduate roles.
Entry Requirements
- A-levels (or equivalent) at BBB or above, OR a UK Access to HE Diploma with 45 credits at Level 3.
- GCSE English at grade 4/C and Mathematics at grade 4/C (or equivalent).
- IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
- Two academic references and a personal statement.
- International applicants receive dedicated visa and accommodation support from LSCAHM admissions.
Why Study at LSCAHM
The London School of Culinary Arts and Hospitality Management is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. LSCAHM reads culinary arts, hospitality management, tourism, events and food business as interlocking disciplines, so marketing students learn the products they promote from the inside.
Central London places hospitality marketing agencies, hotel head offices, CIM and the Institute of Hospitality within a short tube ride of every classroom, and three parallel study modes let progressors and working marketers complete the BA without leaving employment.
Apply for BA in Hospitality Digital Marketing
Apply for the LSCAHM Bachelor's programme in Hospitality Digital Marketing. Industry placement is included, admissions responds within one working day, and your programme tutor is confirmed before induction. Enrol Now
