How long is the MSc in Tourism Customer Experience?

The MSc in Tourism Customer Experience is a 12 to 18-month postgraduate programme, with full-time students typically completing the MSc in Tourism Customer Experience in about 12 months.

How is the MSc in Tourism Customer Experience delivered?

The MSc in Tourism Customer Experience runs on-campus in London, live online and by distance learning, with the same executive CX brief and dissertation across every route.

Is the MSc in Tourism Customer Experience UK recognised?

Yes. The MSc in Tourism Customer Experience is a UK postgraduate degree aligned with CIM, Institute of Hospitality, Tourism Society and UKHospitality practice.

What entry criteria apply to the MSc in Tourism Customer Experience?

Applicants for the MSc in Tourism Customer Experience need a UK 2:2 honours degree or 5+ years senior experience, IELTS 6.5, a research statement and an admissions interview.

How much does the MSc in Tourism Customer Experience cost?

Fees for the MSc in Tourism Customer Experience are published on the LSTITM admissions page. Instalment plans and select international executive CX scholarships are available for eligible applicants.

MSc in Tourism Customer Experience | LSTITM | Harold International College of London

Course Overview

The MSc in Tourism Customer Experience is a 12 to 18-month LSTITM postgraduate programme within the Tourism Professional & Strategic Studies department. It develops senior practitioners into research-informed executive leaders of tourism customer experience across destinations, operators and OTAs, aligned with Institute of Hospitality, CIM and Tourism Society practice, with a supervised dissertation.

By dissertation stage you will be authoring CX executive briefs, defending experience-investment cases and coordinating enterprise experience programmes.

Study on the MSc in Tourism Customer Experience is structured around case cohorts, weekly tutor clinics and applied studios that mirror the pace of a UK-facing tourism organisation. The programme runs over 12 to 18 months and layers reading, guided practice and small-group work so learners can apply frameworks the following week at their operator, tourism board or agency. It sits inside the LSTITM Tourism Professional & Strategic Studies department and is designed to develop research-informed executive practice with policy and board-level applications for candidates working across tourism strategy, policy, consultancy and advisory work.

Key Features

Curriculum aligned with the Chartered Institute of Marketing (CIM) CX pillars
Institute of Hospitality and UKHospitality practice referenced throughout
Research-informed methods with supervised dissertation stage
Studios in executive CX programme authoring
Coverage of enterprise NPS, CSAT and CES governance
Sessions on responsible-tourism CX and accessibility-first design
Assessment blends coursework, executive CX brief and dissertation
Structured tutor-led clinics that unpack case material week by week
Peer cohort review sessions modelled on UK operator working groups
Termly employer showcase sessions with LSTITM industry partners

What You Will Learn

Author an executive tourism-CX programme brief
Coordinate an enterprise-wide CX programme at director level
Defend CX investment cases to a board-level panel
Interpret enterprise CX dashboards executively
Design a governance model for tourism-CX programmes
Handle senior service-recovery escalations personally
Author a full postgraduate dissertation on a tourism-CX topic
Apply UK consumer-protection and equalities duties across CX
Build a personal reading and reflection log across the MSc in Tourism Customer Experience modules
Use tutor feedback to develop a portfolio artefact you can share at interview

Who This Course Is For

Senior CX directors moving into chief-customer-officer roles
DMO experience heads formalising executive methods
OTA and tour-operator CX directors preparing for enterprise CX mandates
International practitioners preparing for a UK postgraduate credential
Boutique-consulting partners formalising executive CX practice
Working professionals seeking a structured UK-referenced msc in tourism customer experience credential
Alumni of Harold International College of London progressing across the school portfolio

Career Pathways

Chief Customer Officer (Tourism)
Head of Enterprise CX (Travel)
Director of Tourism Customer Experience
Executive Director (Tourism Board CX)
Senior Tourism Consultant (CX)
Head of Loyalty and CRM (Tourism)
Tourism CX Programme Director
Independent consultant or freelancer using the MSc in Tourism Customer Experience portfolio as evidence
In-house progression within your existing tourism employer using the MSc in Tourism Customer Experience

LSTITM's careers service supports Master's learners with executive coaching, LinkedIn optimisation and structured introductions to London tour-operator CX directorates and DMO experience leaderships.

Graduates of the MSc in Tourism Customer Experience typically progress into roles across UK inbound tour operators, destination management organisations, OTAs, airline commercial teams and boutique tourism consultancies, and LSTITM alumni support networks help learners identify open vacancies and prepare tailored applications.

The MSc in Tourism Customer Experience also equips learners with a concrete portfolio of coursework and applied artefacts they can present at interview, and LSTITM careers advisers help match those artefacts to live vacancies advertised by London tour operators, tourism boards and international travel employers each intake.

Entry Requirements

A UK 2:2 honours degree or overseas equivalent in any discipline
Applicants without a first degree may be considered with 5+ years senior tourism experience
IELTS 6.5 overall with no band under 6.0, or equivalent English proficiency
A 500-word research statement on your customer-experience specialisation
Two academic or professional references and a short admissions interview

Why Study at LSTITM

LSTITM is the specialist tourism and international travel management arm of Harold International College of London. Every programme is aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, the Chartered Institute of Marketing, Institute of Hospitality, CMI and UKHospitality, giving graduates credible study behind them.

Teaching combines former tour-operator chief customer officers, DMO experience directors and boutique-consulting CX partners, delivered on-campus in London, live online and by distance learning.

Choosing the MSc in Tourism Customer Experience at LSTITM also opens articulation into the wider Harold International College of London portfolio, so learners on this MSc route can progress into higher LSTITM qualifications or move sideways into related Harold International schools when it fits their career plan.

Apply for MSc in Tourism Customer Experience

The MSc in Tourism Customer Experience is a credible postgraduate route into executive customer-experience practice. Contact admissions about the next intake, dissertation supervision and instalment plans. Advance into executive tourism leadership with LSTITM. Enrol Now.