How long is the MSc in Tourism Customer Experience Management?

The MSc in Tourism Customer Experience Management runs 12 to 18 months with a research-informed dissertation and executive practice modules.

How is the MSc delivered?

The MSc in Tourism Customer Experience Management is delivered on-campus in London, online via the LSTITM VLE and by distance learning, giving international senior candidates full flexibility.

Is this MSc a UK-recognised postgraduate qualification?

The MSc in Tourism Customer Experience Management is a research-informed LSTITM postgraduate qualification aligned with references from CIM, the Tourism Society, ITT and the Institute of Hospitality.

What are the entry requirements for this MSc?

You need a UK 2:2 honours degree (or overseas equivalent) or 5+ years of senior tourism experience, plus IELTS 6.5 for the MSc in Tourism Customer Experience Management.

How much does the MSc cost?

Fees for the MSc in Tourism Customer Experience Management are published on the LSTITM website. Instalment plans, employer sponsorship and international payment options are supported on enquiry.

MSc Tourism CX Management | LSTITM London | Harold International College of London

Course Overview

The MSc in Tourism Customer Experience Management is a research-informed 12 to 18-month LSTITM postgraduate route for senior tourism practitioners moving into executive customer-experience leadership. Sitting within the Tourism and Destination Management department, the MSc is aligned with references from CIM, the Tourism Society, ITT and the Institute of Hospitality, and is built around applied theory, a dissertation and executive practice modules.

By graduation you will be able to lead enterprise CX portfolios, sponsor CX operating-model reform, brief C-suite audiences on evidence-based improvement, and advise boards on customer-experience strategy at investor-grade level. You will also complete a supervised research-informed dissertation on a tourism CX question that contributes to practice, defended in an oral examination with a panel of practitioner supervisors.

The MSc positions candidates for the transition from senior operator to executive contributor. Executive practice modules focus on chairing craft, board-paper writing, negotiation and non-executive engagement, giving candidates the professional vocabulary needed to be taken seriously at C-suite level. Dissertation supervisors are current or former executives who set expectations at investor grade.

Key Features

Research-informed MSc with executive practice modules and dissertation
Alignment with CIM, Tourism Society, ITT and Institute of Hospitality references
Case studies from destination boards, tour operators and attractions
Coaching on CX operating-model reform and board-level briefings
Dissertation supervised by CX practitioners with executive backgrounds
Access to LSTITM's London executive-network events

What You Will Learn

Lead enterprise CX portfolios in tourism organisations
Design CX operating-model reform at C-suite level
Brief boards, investors and non-executive directors on CX strategy
Sponsor voice-of-customer and analytics programmes at scale
Follow governance, safeguarding and inclusion frameworks at executive level
Manage vendor and consultancy engagement at executive scale
Design and defend a dissertation contributing to tourism CX practice
Coach undergraduate-level teams on executive CX routines

Who This Course Is For

Senior CX and marketing directors in tourism organisations
Consultancy partners specialising in tourism customer experience
DMO and tourism-board executives leading CX portfolios
International applicants with 2:2 honours and senior tourism experience

Career Pathways

Destination Manager at executive level running CX portfolios
Tourism Development Officer at strategic-CX level
Tourism Product Manager leading CX-driven pipelines
Tourism Research Analyst on executive CX briefs
Sustainable Tourism Officer sponsoring CX-inclusion programmes
Heritage Tourism Manager on CX-led heritage programmes

LSTITM's careers service provides senior CV coaching, executive-search introductions and warm connections to London tourism boards, consultancies and destination-marketing agencies for MSc candidates. Graduates progressing beyond the MSc into non-executive-director or independent-advisory work continue to receive careers support and often build portfolio careers combining employed senior CX roles with board and advisory appointments across UK and international tourism organisations. Assessment across the MSc in tourism customer experience management includes examined executive practice modules, a research-informed dissertation and an oral examination pitched at investor-grade standard, demonstrating executive-ready CX capability to prospective boards. Optional intensives cover enterprise VOC architecture, CX operating-model reform and the difficult board conversations that shape whether a CX programme is treated as a cost or a source of growth.

Entry Requirements

A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
Applicants without a first degree may be considered with 5+ years of senior tourism experience
IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
A 500-word research statement on the applicant's chosen area of tourism CX specialisation
Two academic or professional references and a short interview

Why Study at LSTITM

LSTITM is Harold International College of London's specialist tourism division, delivering destination, business, systems and strategic tourism study at postgraduate level. Every LSTITM programme is aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, CIM and the Institute of Hospitality.

MSc students are taught by former CX executives, dissertation supervisors and consultancy partners, and every route is supported by LSTITM's careers service with senior introductions across UK tourism boards, consultancies and destination-marketing partners.

CX Master's candidates on the LSTITM route benefit from a small-cohort model that supports genuine peer relationships and dissertation-panel access with senior CX executives. This combination of academic rigour and practitioner review produces graduates who are ready to lead executive CX conversations rather than participate in them, which is what most senior tourism organisations require. Alumni-in-residence sessions extend the network further, connecting current MSc candidates with recent graduates who now lead enterprise CX portfolios at UK national tourism boards, chain tour operators and destination brands.

Apply for MSc in Tourism Customer Experience Management

Applications for the MSc in Tourism Customer Experience Management are reviewed on a rolling basis and cohorts start on scheduled intake dates. The LSTITM admissions team welcomes short pre-application interviews so senior candidates can discuss dissertation direction with an assigned supervisor and confirm that the executive practice modules align with their planned career next-step. International candidates receive additional guidance on visa, English-language evidence and payment routes tailored to their country of residence, and pre-application interviews can be arranged in multiple time zones. Advance into executive tourism leadership with LSTITM by submitting your online application today. Enrol Now