MSc in Tourism Events Management
Course Overview
The MSc in Tourism Events Management is a 12 to 18-month postgraduate qualification for senior events practitioners moving into executive event and festival leadership at destination boards, cultural attractions, major-event bodies and multi-brand tourism groups. It sits within LSTITM's Tourism and Destination Management portfolio and is aligned with the events reference frameworks used by CIM, Tourism Society, UKHospitality and CMI.
By graduation, students can lead a major destination event programme, design a research-informed events strategy, complete a full postgraduate dissertation and step into a senior events leadership role.
Postgraduates work through supervised executive studios, live board rehearsal sessions and structured research seminars so every graduate leaves with a dissertation, an events portfolio and coaching on non-executive board readiness.
Every postgraduate develops a rolling executive events portfolio across the MSc, gradually building programme, board and sponsor artefacts credible with major event body chief executives.
Postgraduate assessment is spread across executive coursework, board rehearsals and a full research-informed dissertation, so students build a coherent long-form portfolio credible with major event body chief executives.
Key Features
- Executive-level postgraduate qualification with research-informed events teaching
- References to CIM, Tourism Society, UKHospitality and CMI
- Delivered online, on-campus in London and by distance learning
- Applied executive studios on major events, festivals and sports tourism
- Assessment through executive event strategies, board decks and a dissertation
- Progression into consultancy, executive and board-level events careers
- Careers-service support with events bodies, cultural attractions and DMOs
- Live monthly events clinics with practicing major-event body directors
- Curated pattern library of UK and international major-event playbooks
What You Will Learn
- Executive events management for major destination programmes
- Research-informed events strategy design at destination and city level
- Advanced risk, safety and continuity governance for tourism events
- How to lead cross-sector partnerships in major events programmes
- Board and sponsor engagement in event portfolio design
- Sustainability and community engagement in major-event programmes
- How to run a research-informed postgraduate dissertation project
- How executive events leadership connects with policy, marketing and operations
- How to lead a full major-event portfolio with clear KPIs and sponsor pipelines
- How to structure a research-informed dissertation grounded in a live events challenge
- How to write an executive-level events transformation paper grounded in research
- How to prepare an evidence-informed board proposal for a multi-year event portfolio
Who This Course Is For
- Bachelor holders progressing into executive events management
- Practitioners with 5+ years senior events or festival experience
- Career changers moving into executive events from adjacent sectors
- International applicants aiming at major events body leadership
- Consultancy directors targeting executive events engagements
- International students targeting UK executive events management credentials
- Working events directors on flexible executive study routes
Career Pathways
- Tourism Events Manager (executive)
- Head of Tourism Development (events)
- Cultural Tourism Officer (senior events)
- Heritage Tourism Manager (senior events)
- Tourism Product Manager (events portfolio)
- Tourism Consultancy Partner (events)
- Tour Operator Manager (major events)
- Sustainable Tourism Officer (events portfolio)
- Non-Executive Director (Major Events)
- Advisory Partner (Events Consultancy)
The LSTITM careers service supports MSc students with executive-role coaching, portfolio review and warm introductions to major event bodies, cultural attractions and DMOs across the London region.
The careers team also runs non-executive board readiness coaching, with introductions to major event body and cultural attraction director recruitment cycles across London.
Recent MSc cohorts have moved into executive events director roles at UK major event bodies, cultural attraction chief executive tracks and events consultancy senior partner promotion cycles across London.
Entry Requirements
- A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
- Applicants without a first degree may be considered with 5+ years senior tourism experience
- IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
- A 500-word research statement on the applicant's chosen area of tourism specialisation
- Two academic or professional references and a short interview
MSc candidates on this route also receive termly executive briefings from London major event body chief executives and cultural attraction directors, keeping every module linked to live UK events executive practice.
Why Study at LSTITM
LSTITM is the London School of Tourism and International Travel Management, a division of Harold International College of London focused on destination, business, systems and strategic tourism disciplines. Every route is aligned with recognised UK bodies including the Tourism Society, WTTC, CIM, CMI and UKHospitality.
The MSc in Tourism Events Management is delivered by lecturers drawn from major-event body leadership, festival directorships and cultural attraction executive backgrounds, plus a dedicated careers team.
The MSc in Tourism Events Management sits alongside sister LSTITM Master's routes in destination management and experience economy, giving postgraduates a rich peer network drawn from senior events practice.
MSc students also access monthly executive briefings from London event body CEOs, cultural attraction chiefs and events consultancy partners, so their study translates directly into executive practice.
Apply for MSc in Tourism Events Management
The MSc in Tourism Events Management is a strong executive route into UK-anchored major-event leadership work in London. Applications open on a rolling basis across all delivery modes. Advance into executive tourism leadership with LSTITM. Enrol Now.
