How long is the MSc in Tourism Experience Economy?

The MSc in Tourism Experience Economy runs for 12 to 18 months as a postgraduate route, with flexible pacing across all three delivery modes and rolling intake dates.

How is the MSc in Tourism Experience Economy delivered?

The MSc in Tourism Experience Economy is offered on-campus in London, online and by distance learning, giving senior applicants full flexibility to complete the degree.

Is the MSc in Tourism Experience Economy recognised in the UK?

The MSc in Tourism Experience Economy is a UK-referenced postgraduate degree aligned with frameworks used by CIM, IDM, Tourism Society and UKHospitality, offering credible senior credentials.

What are the entry requirements for the MSc in Tourism Experience Economy?

Applicants need a UK 2:2 honours degree (or equivalent) or 5+ years of senior tourism experience, plus IELTS 6.5, two references, a research statement and interview for the MSc in Tourism Experience Economy.

What are the fees for the MSc in Tourism Experience Economy?

Fees for the MSc in Tourism Experience Economy vary by delivery mode and instalment plan. Contact LSTITM admissions for the current fee schedule and postgraduate scholarship information.

MSc Tourism Experience Economy | LSTITM | Harold International College of London

Course Overview

The MSc in Tourism Experience Economy is a 12 to 18-month postgraduate qualification for senior product and experience practitioners moving into executive leadership at OTAs, tour operators, cultural attractions and multi-brand tourism groups. It sits within LSTITM's Tourism Business, Marketing and Operations portfolio and is aligned with the experience-economy reference frameworks used by CIM, IDM, Tourism Society and UKHospitality.

By graduation, students can lead a portfolio of experience-economy products, design a research-informed experience strategy, complete a full postgraduate dissertation and step into a senior experience-economy leadership role.

Postgraduates work through supervised executive studios, live board rehearsal sessions and structured research seminars so every graduate leaves with a dissertation, an experience portfolio and coaching on non-executive board readiness.

Every postgraduate develops a rolling executive experience portfolio across the MSc, gradually building product, board and pricing artefacts credible with OTA and attraction chief executives.

Postgraduate assessment is spread across executive coursework, board rehearsals and a full research-informed dissertation, so students build a coherent long-form portfolio credible with OTA and attraction chief executives.

Key Features

Executive-level postgraduate qualification with research-informed experience-economy teaching
References to CIM, IDM, Tourism Society, UKHospitality and CMI
Delivered online, on-campus in London and by distance learning
Applied executive studios on experience portfolios and product design
Assessment through executive experience strategies, board decks and a dissertation
Progression into consultancy, executive and board-level experience-economy careers
Careers-service support with OTAs, tour operators, cultural attractions and DMOs
Live monthly experience clinics with practicing OTA and attraction directors
Curated pattern library of UK and international experience-economy playbooks

What You Will Learn

Executive experience-economy leadership for multi-product portfolios
Research-informed experience strategy design at portfolio level
Advanced pricing, packaging and yield governance for experiences
How to lead cross-sector partnerships in experience-economy programmes
Board and sponsor engagement in experience-portfolio design
Sustainability and community consent for experience-economy programmes
How to run a research-informed postgraduate dissertation project
How executive experience leadership works with marketing and operations
How to lead a full experience portfolio programme with clear KPIs
How to structure a research-informed dissertation grounded in a live experience challenge
How to write an executive-level experience transformation paper grounded in research
How to prepare an evidence-informed board proposal for a multi-year experience portfolio

Who This Course Is For

Bachelor holders progressing into executive experience-economy leadership
Practitioners with 5+ years senior product or experience tourism experience
Career changers moving into executive experience-economy from adjacent sectors
International applicants aiming at OTA and cultural attraction leadership
Consultancy directors targeting executive experience-economy engagements
International students targeting UK executive experience economy credentials
Working product directors on flexible executive study routes

Career Pathways

Tourism Product Manager (executive)
Cultural Tourism Officer (executive)
Heritage Tourism Manager (executive)
Tourism Category Manager (executive experience)
Brand Manager (Travel) (experience-led)
Tour Operator Manager (executive experience)
Tourism Consultant (experience track)
Loyalty and CRM Manager (executive experience)
Non-Executive Director (Experience Economy)
Advisory Partner (Experience Consultancy)

The LSTITM careers service supports MSc students with executive-role coaching, portfolio review and warm introductions to OTAs, cultural attractions and DMOs across the London region.

The careers team also runs non-executive board readiness coaching, with introductions to OTA and cultural attraction director recruitment cycles across London.

Recent MSc cohorts have moved into executive experience director roles at UK OTAs, cultural attraction chief executive tracks and experience consultancy senior partner promotion cycles across London.

Entry Requirements

A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
Applicants without a first degree may be considered with 5+ years senior tourism experience
IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
A 500-word research statement on the applicant's chosen area of tourism specialisation
Two academic or professional references and a short interview

MSc candidates on this route also receive termly executive briefings from London OTA product chiefs and cultural attraction executives, keeping every module linked to live UK experience-economy executive practice.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a division of Harold International College of London focused on destination, business, systems and strategic tourism disciplines. Every route is aligned with recognised UK bodies including CIM, IDM, Tourism Society, CMI and UKHospitality.

The MSc in Tourism Experience Economy is delivered by lecturers drawn from OTA product directorships, cultural attraction executive leadership and consultancy backgrounds, plus a dedicated careers team.

The MSc in Tourism Experience Economy sits alongside sister LSTITM Master's routes in destination management and integrated systems, giving postgraduates a rich peer network drawn from senior experience practice.

MSc students also access monthly executive briefings from London OTA product chiefs, cultural attraction executives and experience consultancy partners, so their study translates directly into executive practice.

Apply for MSc in Tourism Experience Economy

The MSc in Tourism Experience Economy is a strong executive route into UK-anchored experience-economy leadership work in London. Applications open on a rolling basis across all delivery modes. Advance into executive tourism leadership with LSTITM. Enrol Now.