How long does the BA in Digital Guest Experience Design take to complete?

The BA in Digital Guest Experience Design runs across a 36 months full honours (top-up routes available for holders of a Higher Diploma) study window at LSHRM. Timing varies based on your delivery mode and pace, but the BA in Digital Guest Experience Design is built around a UK Level structure and paced to fit both full-time students and working hospitality professionals.

What delivery modes are available for the BA in Digital Guest Experience Design?

The BA in Digital Guest Experience Design is offered across on-campus, online and distance-learning routes at LSHRM. On-campus places are based in London, while online and distance-learning cohorts follow the same BA in Digital Guest Experience Design syllabus with live tutor sessions and recorded content.

Is the BA in Digital Guest Experience Design recognised in the UK?

Yes. The BA in Digital Guest Experience Design is delivered by LSHRM, a division of Harold International College of London, and is aligned with UK sector benchmarks and professional bodies such as the Institute of Hospitality. The BA in Digital Guest Experience Design sits within the Bachelor (BA / BSc) tier of the LSHRM articulation model.

What are the entry requirements for the BA in Digital Guest Experience Design?

Entry to the BA in Digital Guest Experience Design follows the LSHRM Bachelor (BA / BSc) route. Applicants typically need the qualifications outlined in the Entry Requirements section, plus the standard English-language and technology requirements. LSHRM welcomes UK and international applicants to the BA in Digital Guest Experience Design.

How much does the BA in Digital Guest Experience Design cost and is funding available?

Tuition for the BA in Digital Guest Experience Design depends on delivery mode and applicant status. LSHRM publishes current fees on the BA in Digital Guest Experience Design enrolment page, and the admissions team can advise on instalment plans, employer-sponsored routes and any available scholarships for the BA in Digital Guest Experience Design.

BA in Digital Guest Experience Design | LSHRM | Harold International College of London

Course Overview

The BA in Digital Guest Experience Design is an LSHRM Bachelor (BA / BSc) programme running across a 36 months full honours (top-up routes available for holders of a Higher Diploma) study window and delivered from our London base as part of the Harold International College of London portfolio. Sitting inside the Digital Hospitality & Technology department, the programme focuses on the digital-experience discipline that designs guest journeys across app, web, in-room and post-stay touchpoints. The syllabus is UK-referenced, written for applicants who intend to work in real hotels, resorts and integrated hospitality businesses, and shaped alongside bodies such as the Institute of Data and Marketing (IDM) and the Institute of Hospitality so that every module maps to how the UK sector actually operates.

By graduation you will be able to graduate ready for a graduate digital-experience, product or CRM role at a UK-based or international operator, with placement experience and a research project. The programme is structured across on-campus, online and distance-learning delivery, uses live tutor-led sessions supported by recorded material, and articulates cleanly into the next LSHRM level so you can plan your full progression from day one. Every assessment is built around applied hospitality practice rather than abstract theory, meaning your portfolio at the end of the BA in Digital Guest Experience Design is directly relevant to interview and role conversations across London hotel groups, boutique brands and international resort operators.

Key Features

Three-year BA (Hons) focused on the digital guest experience across the full guest journey
Aligned with digital standards referenced by CIM, IDM and BCS
Modules across UX, CRM, personalisation, journey design and analytics
Placements arranged with UK and international hotel operators and CRM vendors
Final-year research project on a digital-guest-experience question
Direct progression to the LSHRM MSc in Digital Guest Experience Strategy

What You Will Learn

Design a digital guest journey at BA level from booking to post-stay
Own a CRM and personalisation strategy at property level
Design a guest-app and web-experience specification
Analyse digital-experience data across the journey
Coordinate digital-experience delivery with operations and F&B
Interpret NPS, GSTS and digital-experience KPIs at BA level
Run a research project on a digital-guest-experience question
Recognise the role of CIM, IDM and BCS in UK hospitality digital practice

Who This Course Is For

A-Level and IB school leavers targeting a hospitality-digital degree
Higher Diploma holders topping up to full honours
International applicants targeting UK digital-experience degrees
Career changers from broader UX, product or CRM backgrounds
Working hoteliers formalising practice with a BA

Career Pathways

Guest Experience Technology Lead
Digital Marketing Manager
CRM Manager
E-Commerce Manager
Hospitality Technology Consultant
Booking Platform Manager
Hotel Systems Manager

LSHRM careers services support every BA in Digital Guest Experience Design student with CV and LinkedIn coaching, interview practice and structured introductions to London hotel groups, luxury resort operators, boutique brands, cluster hotels and the wider UK hospitality supply chain. Because the BA in Digital Guest Experience Design sits within the Digital Hospitality & Technology portfolio, career support is tuned to the specific hiring rhythm of digital guest experience design, and continues after graduation through the LSHRM alumni network.

Entry Requirements

Applicants to the BA in Digital Guest Experience Design should meet the standard LSHRM Bachelor (BA / BSc) criteria. Each application is reviewed individually and international qualifications are welcomed.

A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
A completed Higher Diploma or Advanced Diploma for top-up routes
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in the hospitality sector
Two academic or professional references

Why Study at LSHRM

LSHRM is the London School of Hotel and Resort Management and a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses. Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike. Students on every LSHRM route are supported by dedicated career services covering CV, LinkedIn, interview coaching and introductions to London hotel groups, luxury resort operators, boutique brands and the wider hospitality supply chain. LSHRM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree and with Master's routes for those aiming at general management, executive and consultancy roles.

Apply for BA in Digital Guest Experience Design

Applications for the BA in Digital Guest Experience Design are open on a rolling basis, with online interviews for international applicants and short assessment calls for on-campus routes. Our admissions team will guide you through document verification, fee options and cohort start dates, and the LSHRM student support team is available from the moment you enrol through to graduation. Apply for your full LSHRM undergraduate hospitality degree and secure your place on the next LSHRM cohort. Enrol Now.