BA in Hotel E-Commerce Management
Course Overview
Designed as an honours undergraduate degree in managing the direct-booking, metasearch and e-commerce estate of a hotel or resort brand, the BA in Hotel E-Commerce Management runs for 36 months full honours (top-up routes available for holders of a Higher Diploma) at Bachelor (BA / BSc) standard. Students study across on-campus, live online and distance-learning routes, working with material aligned with Institute of Hospitality and HOSPA (Hospitality Professionals Association).
By graduation you will step out ready to own hotel e-commerce performance for a brand, cluster or independent operator, working with confidence across hospitality technology, digital operations and guest-tech systems.
The BA in Hotel E-Commerce Management places heavy emphasis on evidence, reflection and applied practice, so every assessment can be reused later in an interview folder or professional-body portfolio submission.
Key Features
- Assessment blend of applied briefs, structured reflection and case studies rooted in Digital Hospitality & Technology.
- Practical work on metasearch bidding using real hospitality case material.
- Sessions on conversion analytics that translate straight into daily practice.
- Curriculum aligned with Institute of Hospitality, HOSPA (Hospitality Professionals Association) and other UK sector references.
- Articulation into higher LSHRM routes for students building a longer study path.
- Applied focus on booking-engine optimisation and Google Hotel Ads inside a hotel or resort setting.
What You Will Learn
- How to run routines around metasearch bidding without disrupting guests or teams.
- How to escalate risks and issues that appear inside managing the direct-booking, metasearch and e-commerce estate of a hotel or resort brand.
- How to apply booking-engine optimisation inside a working hospitality environment.
- How to document cart-abandonment recovery clearly for supervisors, colleagues or auditors.
- How to link this subject area into the wider Digital Hospitality & Technology operating model.
- How to use Google Hotel Ads to solve realistic operational problems.
- How to plan a personal development trajectory anchored in managing the direct-booking, metasearch and e-commerce estate of a hotel or resort brand.
- How to reflect on your own performance inside managing the direct-booking, metasearch and e-commerce estate of a hotel or resort brand and turn it into a personal development plan.
- How to build a portfolio of applied work that supports future professional-body membership applications.
- How to reflect on your own performance inside managing the direct-booking, metasearch and e-commerce estate of a hotel or resort brand and turn it into a personal development plan.
- How to build a portfolio of applied work that supports future professional-body membership applications.
Who This Course Is For
- International applicants targeting UK hospitality graduate schemes.
- A-Level, IB or international-qualified school-leavers targeting a hospitality career.
- Career-change candidates seeking a full honours degree on a placement pathway.
- Students planning a Master's route into executive hospitality roles.
Career Pathways
- Smart Hotel Operations Manager
- E-Commerce Manager
- Guest Experience Technology Lead
- Hospitality Data Analyst
- Hotel Data Scientist
- Hospitality Automation Specialist
Graduates of the BA in Hotel E-Commerce Management typically target roles within hotel technology teams and comparable operators. The LSHRM careers team supports each cohort with CV clinics, LinkedIn coaching and warm introductions to London hotel groups, resort operators and hospitality specialists recruiting for these roles. Recruiters in hospitality technology, digital operations and guest-tech systems increasingly look for candidates who can point to a structured, UK-aligned qualification alongside applied evidence. The BA in Hotel E-Commerce Management is designed to give you exactly that combination, so your CV lands in a stronger shortlist band from day one. Recruiters in hospitality technology, digital operations and guest-tech systems increasingly look for candidates who can point to a structured, UK-aligned qualification alongside applied evidence. The BA in Hotel E-Commerce Management is designed to give you exactly that combination, so your CV lands in a stronger shortlist band from day one.
Entry Requirements
- A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
- A completed Higher Diploma or Advanced Diploma for top-up routes
- IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
- Personal statement outlining career objectives in the hospitality sector
- Two academic or professional references
Why Study at LSHRM
LSHRM is the London School of Hotel and Resort Management, a specialist division of Harold International College of London focused on the operational and strategic disciplines that keep modern hotels, resorts and integrated hospitality businesses running. Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping so graduates step into the sector with credible, industry-referenced study behind them.
Our curriculum is shaped by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and every programme is delivered across on-campus, online and distance-learning routes to fit working professionals as well as international students. Bachelor graduates can continue directly into LSHRM's Master's programmes, joining the pipeline for general management, executive and consultancy roles inside hospitality.
Apply for BA in Hotel E-Commerce Management
The BA in Hotel E-Commerce Management delivers a Bachelor (BA / BSc) qualification in managing the direct-booking, metasearch and e-commerce estate of a hotel or resort brand. Apply for your full lshrm undergraduate hospitality degree. Enrol Now.
