BA in Digital Hospitality Management
Course Overview
The BA in Digital Hospitality Management is an LSHRM full honours degree running over 36 months (with top-up routes available for holders of a Higher Diploma), inside the Digital Hospitality and Technology department. The programme covers hotel technology strategy, digital guest experience, data, systems architecture and CRM at manager level. It is aligned with sector references from BCS, HOSPA and the Institute of Data and Marketing.
By graduation you will be a placement-tested digital hospitality manager able to hold technology conversations at deputy-manager level and enter hotel systems, digital and CRM graduate roles in London hotel groups and international operators.
The programme includes structured industry engagement with London-listed operators, boutique groups and international brand teams. Applicants attend real strategy briefings, sector forums and site visits over the course of the degree.
The BA closes with a graduate-outcomes review conducted with academic tutors, the placement office and (where possible) an industry mentor from the LSHRM network. This review is designed to convert the BA into an actual graduate-scheme entry inside a London hotel group, international operator or hospitality brand team.
Key Features
- Full BA honours syllabus aligned with BCS and IDM
- Coverage of hotel technology strategy and digital guest experience
- Placement year in a UK hotel or brand technology team
- Case exercises from London hotel groups and international operators
- Structured technology-project leadership across an academic year
- Aligned with Institute of Hospitality guest-experience principles
- Direct articulation into the LSHRM MSc in Digital Hospitality Management
- Emphasis on data, consent and safeguarding across connected environments
What You Will Learn
- How to design a hotel technology strategy at manager level
- Digital guest experience across pre-arrival, stay and post-stay
- Hotel systems architecture (PMS, POS, CRS, CRM)
- Data, consent and safeguarding at manager level
- Vendor, integrator and platform-team management
- Support and escalation for hotel systems
- Analytics and reporting on digital KPIs
- Interface with operations, revenue and marketing leaders
- Coordination between IT, operations and marketing on data and consent
Who This Course Is For
- School leavers targeting a digital hospitality career
- Higher Diploma holders taking a top-up honours route
- Career changers with prior IT or product experience moving into hotels
- International applicants seeking a UK BA in Digital Hospitality Management
- Applicants planning to progress into an LSHRM MSc
- Applicants targeting a specific graduate-scheme intake with a London operator
The placement year is a fully supported part of the programme. LSHRM careers, placement and academic tutors work with each applicant to secure a role in a London hotel, cluster team, brand office or international operator that matches the honours specialisation.
Career Pathways
- Hotel Systems Manager
- Digital Marketing Manager
- CRM Manager
- Hospitality Technology Consultant
- Distribution Manager
- Guest Experience Technology Lead
- Smart Hotel Operations Manager
The LSHRM careers team supports Bachelor students with placement introductions across London hotel groups, brand technology teams and integrators recruiting for digital hospitality roles.
The LSHRM academic community includes former operational hoteliers, revenue and distribution specialists, housekeeping directors and hospitality technologists, giving every cohort direct access to practitioners still working in the sector.
The LSHRM careers office maintains named-contact relationships with recruitment leads in London hotel groups, cluster teams and international operator head offices. This means applicants leaving LSHRM routes benefit from real referral introductions rather than open-market cold applications.
Entry Requirements
- A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
- A completed Higher Diploma or Advanced Diploma for top-up routes
- IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
- Personal statement outlining career objectives in the hospitality sector
- Two academic or professional references
The BA closes with a graduate-outcomes review conducted with academic tutors, the placement office and (where possible) an industry mentor from the LSHRM network. This review is designed to convert the BA into an actual graduate-scheme entry inside a London hotel group, international operator or hospitality brand team.
The LSHRM BA is deliberately positioned as a full UK honours degree used by London hotel groups, international operators and hospitality consultancies when they scope their graduate-scheme intakes. Applicants who complete it leave with a placement-tested profile, a dissertation or capstone portfolio and a written graduate-outcomes review that recruiters can read as a credible signal for the LSHRM cohort.
Why Study at LSHRM
LSHRM is a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses. Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping.
Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike.
The LSHRM academic community includes former operational hoteliers, revenue and distribution specialists, housekeeping directors and hospitality technologists, giving every cohort direct access to practitioners still working in the sector.
Apply for BA in Digital Hospitality Management
The BA in Digital Hospitality Management is a full honours qualification for practitioners targeting digital hospitality manager careers. Apply for your full LSHRM undergraduate hospitality degree. Enrol Now
