How long does the BA in Hospitality Digital Marketing take to complete?

The BA in Hospitality Digital Marketing runs for 36 months (with top-up routes for Higher Diploma holders) on a flexible schedule so students can complete the BA in Hospitality Digital Marketing at a pace that suits work or study commitments.

How is the BA in Hospitality Digital Marketing delivered?

The BA in Hospitality Digital Marketing is available online, on-campus and by distance learning, with the same content and assessment across each mode of the BA in Hospitality Digital Marketing.

Is the BA in Hospitality Digital Marketing recognised in the UK?

Yes. The BA in Hospitality Digital Marketing is written to UK Bachelor hospitality standards and referenced against the Institute of Hospitality and HOSPA (Hospitality Professionals Association) frameworks used across the sector.

What are the entry requirements for the BA in Hospitality Digital Marketing?

You need A-Levels (BBC or above), IB (26+ points) or equivalent, plus IELTS 6.0 overall (no band under 5.5) English, to join the BA in Hospitality Digital Marketing. Top-up routes are available for Higher Diploma holders of the BA in Hospitality Digital Marketing.

How much does the BA in Hospitality Digital Marketing cost and are payment plans available?

LSHRM publishes current fees on the course page. The BA in Hospitality Digital Marketing is offered with instalment payment plans and international applicant support to make the BA in Hospitality Digital Marketing accessible.

BA in Hospitality Digital Marketing | LSHRM | Harold International College of London

Course Overview

The BA in Hospitality Digital Marketing is a full honours degree running 36 months (with top-up routes for Higher Diploma holders) focused on hospitality digital marketing, paid, organic and CRM channels. Delivered by the London School of Hotel and Resort Management (LSHRM), the programme is written to UK hospitality practice referenced by TechUK and Digital Skills Council, and it draws on live routines from London hotels, boutique properties and international resort operators. Every unit of the BA in Hospitality Digital Marketing sits inside a working vocabulary that hiring managers across the UK sector recognise, so your study evidences credible, industry-referenced knowledge rather than generic hospitality theory. The course is delivered by tutors with direct sector experience, and the assessment model is built so that each submission produces a durable artefact you can bring into a live workplace or professional conversation.

By the end of the BA in Hospitality Digital Marketing you will step into graduate management schemes across UK hotel groups and resort operators with placement experience behind you. Graduates leave with a portfolio of assessed work, a documented reference to TechUK-aligned practice and a clear articulation route into the LSHRM MSc/MA postgraduate portfolio. The BA in Hospitality Digital Marketing is designed so that every core assessment produces evidence you can take directly into an interview, a workplace review or an application to a UK hotel group, and the tutoring team stays involved through post-course reference and portfolio guidance.

Key Features

The BA in Hospitality Digital Marketing has been built around a compact set of headline features that make it distinct from generic hospitality study, and each one ties back to a live UK sector reference point.

Delivery across online, on-campus and distance-learning routes with the same assessment
Dedicated tutor feedback, formative tasks and structured checkpoints across every module
London-based case studies drawn from hotel, resort and integrated hospitality operations
Clean articulation into the LSHRM MSc/MA postgraduate portfolio for continuing students
Career-services support including CV, LinkedIn optimisation and interview coaching
Written by former hoteliers, Institute of Hospitality-referenced practitioners and hospitality technologists
Flexible intake windows and international applicant support across the calendar year

What You Will Learn

Content on the BA in Hospitality Digital Marketing is structured around applied outcomes, so every learning objective ties back to something a hotel, resort or hospitality business will actually ask you to do at the Bachelor tier.

applied practice in hospitality digital marketing, paid, organic and CRM channels
documented UK-referenced routines directly tied to the BA in Hospitality Digital Marketing
smart-room, self-service and contactless guest technology
property management system (PMS) core workflows and configuration
channel management, OTA connectivity and rate parity monitoring
revenue management platforms, forecasting inputs and daily pickup review
digital marketing funnels, paid search and metasearch for hotels
CRM segmentation, guest profiling and loyalty comms

Who This Course Is For

The BA in Hospitality Digital Marketing suits a range of applicants across the UK and international hospitality market, and admissions advisers regularly enrol candidates from the following profiles.

hospitality staff moving into systems and technology roles
reservations, revenue and reception staff up-skilling into digital
graduates entering hotel technology and analytics careers
international applicants targeting UK hospitality tech roles
career changers with digital, IT or marketing backgrounds

Career Pathways

Graduates of the BA in Hospitality Digital Marketing progress into a defined set of Bachelor-tier hospitality roles, including but not limited to the following job titles.

Distribution Manager
Hotel Systems Manager
PMS Administrator
Reservations Systems Specialist
Hospitality Data Analyst
Revenue Systems Analyst
Digital Marketing Manager

LSHRM careers support runs alongside the BA in Hospitality Digital Marketing from the first week, covering CV writing, LinkedIn reviews, mock interviews and introductions to London hotel groups, cluster hotels and international resort operators. Students on the BA in Hospitality Digital Marketing finish with a live pipeline of applications tied to the Bachelor tier they have trained for.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
A completed Higher Diploma or Advanced Diploma for top-up routes
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives linked to hospitality digital marketing and the wider hospitality sector
Two academic or professional references

Why Study at LSHRM

Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike. Students on the BA in Hospitality Digital Marketing benefit from this joined-up LSHRM model and progress with a documented, structured record of study that reads clearly to UK hospitality employers, international resort operators and specialist hospitality recruiters.

Apply for BA in Hospitality Digital Marketing

Applications for the BA in Hospitality Digital Marketing are open on a rolling basis across our online, on-campus and distance-learning routes. Apply for your full LSHRM undergraduate hospitality degree and secure your place on the next BA in Hospitality Digital Marketing intake. Admissions advisers are on hand to walk you through eligibility, funding options and the intake calendar that best fits your plans. Enrol Now