BA in Hospitality Marketing
Course Overview
The BA in Hospitality Marketing is an LSHRM full honours degree running over 36 months (with top-up routes available for holders of a Higher Diploma), inside the Hotel Operations and Front Office department. The programme covers brand strategy, digital marketing, CRM, revenue-facing marketing and content leadership for hotel and resort brands. It is aligned with sector references from the Chartered Institute of Marketing, IDM and the Institute of Hospitality.
By graduation you will be a placement-tested marketer able to design and lead hospitality marketing programmes at coordinator-to-manager level in London hotel groups and international operators.
The placement year is a fully supported part of the programme. LSHRM careers, placement and academic tutors work with each applicant to secure a role in a London hotel, cluster team, brand office or international operator that matches the honours specialisation.
The BA is designed around a graduate-readiness principle, which means every module contributes something tangible to the applicant's final graduate profile. LSHRM's placement year is a fully supported part of the degree, with a dedicated placement office that works with applicants throughout the placement search, offer, on-boarding and reflection cycle.
Key Features
- Full BA honours syllabus aligned with the CIM and IDM
- Coverage of brand, digital, CRM and revenue-facing marketing
- Placement year in a UK hotel or brand marketing team
- Case exercises from London hotel groups and boutique brands
- Structured strategic-marketing project across an academic year
- Aligned with HOSPA revenue-marketing metrics
- Direct articulation into the LSHRM MSc in Luxury Hospitality Management
- Emphasis on shift discipline, hand-over quality and duty-manager confidence
What You Will Learn
- How to design a hospitality marketing programme at manager level
- Brand, positioning and creative strategy for hotels and resorts
- Digital, CRM and lifecycle campaign design
- Revenue-facing marketing and channel management
- Content and PR leadership at cluster level
- Structured campaign performance reporting
- Stakeholder management with operations and revenue leaders
- Ethical marketing, consent and safeguarding at manager level
- Structured hand-over language and briefing routines used in modern London hotels
Who This Course Is For
- School leavers targeting a hospitality marketing career
- Higher Diploma holders taking a top-up honours route
- Career changers with prior marketing experience moving into hotels
- International applicants seeking a UK BA in Hospitality Marketing
- Applicants planning to progress into an LSHRM MSc
- Applicants preparing for a placement year inside a UK or international hospitality business
The programme includes structured industry engagement with London-listed operators, boutique groups and international brand teams. Applicants attend real strategy briefings, sector forums and site visits over the course of the degree.
Career Pathways
- Hospitality Marketing Manager
- Digital Marketing Manager
- Brand Manager (Hotel)
- CRM Manager
- Sales and Marketing Manager
- E-Commerce Manager
- Distribution Manager
The LSHRM careers team supports Bachelor students with placement introductions across London hotel groups, luxury operators and international brand teams recruiting for marketing roles.
The LSHRM academic community includes former operational hoteliers, revenue and distribution specialists, housekeeping directors and hospitality technologists, giving every cohort direct access to practitioners still working in the sector.
LSHRM careers events include sector forums, alumni panels and site visits inside London hotels and resort head offices. These events are open to all LSHRM cohorts and are a practical way for applicants to test career-direction hypotheses before committing to a first-role application.
Entry Requirements
- A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
- A completed Higher Diploma or Advanced Diploma for top-up routes
- IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
- Personal statement outlining career objectives in the hospitality sector
- Two academic or professional references
The BA is designed around a graduate-readiness principle, which means every module contributes something tangible to the applicant's final graduate profile. LSHRM's placement year is a fully supported part of the degree, with a dedicated placement office that works with applicants throughout the placement search, offer, on-boarding and reflection cycle.
The LSHRM BA is deliberately positioned as a full UK honours degree used by London hotel groups, international operators and hospitality consultancies when they scope their graduate-scheme intakes. Applicants who complete it leave with a placement-tested profile, a dissertation or capstone portfolio and a written graduate-outcomes review that recruiters can read as a credible signal for the LSHRM cohort.
Why Study at LSHRM
LSHRM is a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses. Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping.
Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike.
The LSHRM academic community includes former operational hoteliers, revenue and distribution specialists, housekeeping directors and hospitality technologists, giving every cohort direct access to practitioners still working in the sector.
Apply for BA in Hospitality Marketing
The BA in Hospitality Marketing is a full honours qualification for practitioners targeting hospitality marketing manager careers. Apply for your full LSHRM undergraduate hospitality degree. Enrol Now
