How long does the BA in Hotel Brand Strategy take?

The BA in Hotel Brand Strategy runs over 36 months as a full honours degree at LSHRM, with top-up routes for Higher Diploma holders.

How is the BA in Hotel Brand Strategy delivered?

The BA in Hotel Brand Strategy is offered on-campus in London, online and by distance learning with placement modules.

Is this BA recognised in the UK?

Yes. The BA in Hotel Brand Strategy is an LSHRM honours qualification aligned with the CIM, UKHospitality and the Institute of Hospitality.

What are the entry requirements?

Applicants need A-Levels (BBC+) or equivalent, IELTS 6.0 (no band under 5.5) and two references for the BA in Hotel Brand Strategy.

What does it cost and is funding available?

Current tuition, instalment plans and international fee guidance for the BA in Hotel Brand Strategy are available on request from LSHRM admissions.

BA in Hotel Brand Strategy | LSHRM | Harold International College of London

Course Overview

The BA in Hotel Brand Strategy is an LSHRM full honours degree running over 36 months (with top-up routes available for holders of a Higher Diploma), inside the Global Hospitality Strategy department. The programme covers hotel brand architecture, sub-brand design, brand-standard governance, brand-experience programme design and global brand-team leadership. It is aligned with sector references from the Chartered Institute of Marketing, UKHospitality and the Institute of Hospitality.

By graduation you will be a placement-tested brand practitioner able to hold brand strategy conversations at deputy-manager level inside global brand teams.

The placement year is a fully supported part of the programme. LSHRM careers, placement and academic tutors work with each applicant to secure a role in a London hotel, cluster team, brand office or international operator that matches the honours specialisation.

Cohorts include school leavers, top-up applicants moving up from Higher Diploma and international applicants seeking a UK honours degree in hospitality. LSHRM's international office supports overseas applicants with visa, mode-of-study and placement guidance so the cohort remains genuinely global across the three-year study period.

Key Features

Full BA honours syllabus aligned with the CIM and Institute of Hospitality
Coverage of brand architecture and sub-brand design
Placement year in a UK or international brand team
Case exercises from global hotel brand families
Structured brand strategy project across an academic year
Aligned with UKHospitality brand-standards expectations
Direct articulation into the LSHRM MSc in International Hospitality Business
Structured executive-dialogue exercises with senior sector references

What You Will Learn

How to hold brand strategy conversations at deputy-manager level
Brand architecture, sub-brand design and portfolio positioning
Brand-standard governance across a global brand family
Brand-experience programme design at property and cluster level
Interface with corporate development and franchise leaders
Structured brand-project leadership across departments
Analytics and reporting on brand health KPIs
Ethical brand strategy and safeguarding
Practical routines for executive briefings, board updates and owner reviews

Who This Course Is For

School leavers targeting a hotel brand strategy career
Higher Diploma holders taking a top-up honours route
Career changers with prior brand-strategy leadership experience
International applicants seeking a UK BA in Hotel Brand Strategy
Applicants planning to progress into an LSHRM MSc
Applicants building a full honours record ahead of an MSc or executive career move

The BA is built around an honours-level dissertation or capstone that is scoped with an industry mentor and connected to a live problem inside a UK or international hospitality business. Applicants develop primary research, analysis and recommendation skills used in graduate schemes.

Career Pathways

Brand Manager (Hotel)
Global Brand Director (Junior Track)
Corporate Development Manager
Hospitality Marketing Manager
Franchise Manager
Strategy Analyst
Business Development Manager

The LSHRM careers team supports Bachelor students with placement introductions across London-listed brand teams, international operators and hospitality consultancies recruiting for brand strategy roles.

LSHRM's London base gives applicants direct visibility of one of the most competitive urban hospitality markets in the world, and cohorts benefit from a curriculum written with reference to the daily working reality of London and UK-wide operators.

LSHRM's careers office runs employer-branded workshops each term with London hospitality recruiters, and applicants are individually coached on CV, LinkedIn and interview technique. Graduates who leave LSHRM with an active application portfolio typically report shorter time-to-first-role than applicants entering hospitality without structured LSHRM support.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
A completed Higher Diploma or Advanced Diploma for top-up routes
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in the hospitality sector
Two academic or professional references

Applicants also gain the full honours-level analysis, research and communication skills that graduate employers expect. That means primary research design, applied data analysis, structured argument and confident executive-briefing writing. LSHRM's academic community is deliberately staffed with former hoteliers, revenue leaders and hospitality technologists so that this honours-level training stays tied to real UK hospitality practice throughout the three-year degree.

Why Study at LSHRM

LSHRM is a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses. Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping.

Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike.

LSHRM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at general management, executive and consultancy roles.

Apply for BA in Hotel Brand Strategy

The BA in Hotel Brand Strategy is a full honours qualification for practitioners targeting hotel brand strategy careers. Apply for your full LSHRM undergraduate hospitality degree. Enrol Now